mmm-yoso!!! is a food blog. Cathy is writing a short post today and might do so again tomorrow.
Starbread Bakery opened in 1988 in Vallejo, California. The small bakeshop began selling fresh made sweet treats, specializing in Señorita bread, a Filipino Spanish bread. The family owned business has grown (via franchising beginning during the Covid-19 pandemic) and a location opened in Chula Vista a few months ago.
Located at the South East corner of Broadway at H Street, next to the new/current location of Aqui Es Texcoco (Kirk's most recent post was at the 'old' location).
Señorita bread is sold hot from the oven; that's why there is a short wait; it's never 'day old'…even if you take it home…
You can buy it by the bag or the box. You really should at least buy the minimum of five pieces as long as you are in the neighborhood. Buy more to give to friends. Buy some to eat in the car while driving home. Seriously, 60¢ for one piece. A piece of happiness. Joy. Deliciousness.
This is why you are here. The Señorita bread. A sweet bread roll/pastry made with butter and sugar, sprinkled with breadcrumbs. It is simple. The simple things are the best. 
Starbread Bakery 520 Broadway (At H Street) Chula Vista, CA 91910 Open daily 6-6 (619) 500-5352
You might have noticed there are other bakery items in the glass case and on the counter. Many (sweet) baked goods are here (donuts, cupcakes, small poundcake). This is a guava jelly filled malasada ($2); delicious!
everything sounded great!
That Senorita bread definitely looks amazing!
Ok. I’ll buy a bag.
I went during the soft opening back in June. I saw the post on Instagram and due to curiosity, had to go. The line was out the door! A Filipina lady in line was so happy because she was from the Bay Area and grew up eating senorita bread. Another person ended up buying a box of 50. Many in line were curious as well about this new Filipino bakery. The line was diverse but mostly Filipinos in line.
I got a box of 15 ($9) and have been back at least 3 times since then. The bread has a melt in your mouth quality with the warm sugar/butter filling. They are so addicting. So glad you and the Mister were able to visit.
I’m afraid to try this place and develop another addiction! Sweet/salty soft bread is the best.
It’s so nice here, Kat.
Consistently baked, tasty pieces, Dereck.
You must, Soo.
I had read about it also, cc, but you did brave those lines at first. What a delightful treat (if it makes it home) with a cup of coffee or tea! Starbread will be part of our biweekly Chula Vista errand route.
Don’t be afraid, Joy! Hot from the oven-that’s another best part…