**** San Diego Poke Company has closed
I know, it’s kind of rough doing a post on one of these fast-casual poke concept places right after doing one on the great, inexpensive seafood on rice in Hokkaido. But that’s the breaks. I’ve got really mixed feelings about the recent poke boom on the mainland. On one hand, it’s great that something I’ve eaten since “small kid time”, we’re talking almost half a century here, has gained general acceptance and popularity. On the other hand, much of it looks more style and hype over substance, jumping on the latest bandwagon, remember cronuts? Or maybe fro-yo? Or maybe (fill in the blanks). I’m not one who follows fads and I’ve always said, I’d never get poke from a place where I wouldn’t eat the fish without all the sauces or what not, but there I was in front of San Diego Poke Company. Mainly because one of their regular customers from their Farmer’s Market stall emailed me saying it was quite good.
I’d kind of made up my approach to trying these places on the way to this shop. Because I always like to experience the food at any eating establishment at its best, I’d never go on Sundays and Mondays (since I don’t know when their fish is picked up/delivered). Because, to me, poke is traditionally ahi/aku, Ala’e/sea salt, limu, inamona, and because of my background, shoyu, and onions, though I guess these days I make it all kinds of ways, I’m going to stick with fish from the tuna family at first.
The drill here is ordering perhaps a “specialty bowl”, or doing the fast-casual, have it your way thing, a base of starch plus seafood item, sauce, then any variety of toppings. Like Kirbie mentioned in her post, the world is your oyster, you can get anything from avocado to Flaming Hot Cheetos (whatever…) if you make it your own way.
Nice group of folks here, quite friendly. On my first visit, I went with the large OG SD ($11.95), which looked like a modification of shoyu poke. I thought the amount of fish used was much more generous than what I had at Poke Go back in August of last year. It also had a ton of rice.
The fish seemed to be better quality than what I had at Poke Go, though obviously not top grade. There were a couple of pieces that had quite a bit of “suji” (connective tissue) and a few pieces smelled a bit off, so I didn’t eat those. The sauce was a simple shoyu – teriyaki-ish based sauce which didn’t mess too much with the fish. Love onions in my poke, though this was a bit too much. The avocado added a nice creamy component to things. Way too much rice for me though, so I made note to just get a regular bowl the next time.
I like a good Poisson Cru and had two somewhat similar versions of it in Hanga Roa recently, so I thought trying the Koko Loko (regular – build your own bowl $9.95), a coconut, citrus, and sweet chili sauce base would be nice. Though when I asked the guy at the counter if this was similar to Poisson Cru or ‘Ota’ika, he looked at me weird and said, “no, this is koko loko….” Okay……shame on me for expecting he would actually know a bit more about something very similar. Food nerd malfunction.
The sauce was a bit too heavy in coconut for me, also a bit too sweet, and I thought it needed a bit more citrus. Cucumbers are a must for this type of poke/ceviche and I wish tomatoes were available. The fish was actually even better this time around, though I noticed that it looked like two different batches thrown together as there were some mushy pieces. For me, avocado always adds a bit of creaminess, even with the coconut based sauce, the masago adds a nice crunch as does the seaweed salad, though this “bled” all over the rice making it green. I stopped the guy after one scoop of rice in my bowl, that was enough for my carb needs.
In the end, while it wouldn’t make me forget places like Ono Seafood, Tanioka’s, or any number of places back home, this was better than other versions I’ve had in San Diego. Think of it as “Poke Chipotle”, which I guess is better than “Poke Micky D’s”. It’s worth a stop if you want something a bit more healthy and are in the area.
San Diego Poke Co
10387 Friars Rd
San Diego, CA 92120
Open Daily 11am – 9pm