**** This location of HoM Korean Kitchen has closed
I was up in the Hillcrest area for a couple of days of meetings recently. I don't get up here very much these days and most times, when I do, parking is kinda horrible. Not bad in the way of, say the worst parking lots on ECB or Convoy (you all know those ones, right?), but its either meter or pay lot (though I think they validate) and sometimes there's nothing on the street.
Anyway, I saw this place, which used to be Which Wich, named HoM Korean Kitchen. It seemed interesting, so I walked in.
Very nice set-up; basically using the "bones" of the old shop.
Looking at the "menu" it became quite clear that this was a "fast casual" shop; the Chipotle model, or if you prefer, like one-of-a-zillion-until-critical-mass-hits-and-business-normalizes poke shops. Basically, design your own rice bowl concept. 1 protein, starch or salad, and three "sides", in this case "panchan" (heavy on the air quotes).
I've always thought that rice bowls would be a great food truck concept…..kind of had a fantasy to do a Korean inspired rice bowl truck and name it the "Bap-Mobile". Maybe it's because then I'd be "Bap-man", but I digress.
The guy working the front counter was quite nice and even asked me if I wanted some samples.
I simply went with the "Korean Steak" ($9.25).
The portion size for the price was pretty good….though a fountain drink is two bucks for a 12 ounce cup.
The beef was decent; chewy, but not overly so, a few pieces of gristle here and there, but better than I've had in, say a carne asada burrito. Speaking of carne asada; I'd say the flavor steers more toward that then Korean Barbecue. There's some soy sauce notes and this is far from bland, but it's fairly neutral.
The rice was fragrant, but there were quite a few hard pieces.
The panchan, is that in name only. The cucumbers and daikon seem to be quick pickled and really lacks spice, sour tones, and any sign of even slight fermentation. Hey, I thought this place as supposed to be healthy…..isn't fermentation supposed to have many health benefits? But I guess it's more about fast. The mushrooms were decent; well seasoned with some garlic tones.
This was not bad at all. Because the set-up and food screamed out "chain", I did a bit of research and found that there's another location in San Jose, but that's it for now. I also decided to return after my meetings ended the next day.
Same nice guy working. This time I went with the Braised Beef ($8.50) with Toasted Rice ($1.25).
Not a big fan of the toasted rice….it's more like a bland baked fried rice with a lot of hard bits. Not high on the "braised" beef either; it was shredded into mush, and was much too salty and In my opinion needed to be tempered with some sweet-pungent tones. The faux baechu kimchi is just that; basically a bland quick kimchi; the namul was worse. The spinach was my favorite item; like the mushrooms on my previous visit, it had a nice garlicky kick.
So, was it "HoM sweet HoM"? Well, I'm not so much of a "HoM-boy". I wouldn't go out of my way to eat here, but I think it's more Korean than Chipotle is Mexican. The ingredients are good, while some of the execution and seasoning may not be to my taste. Also, I do prefer that the Korean food I eat, well, would kind of remind me Korea. I would encourage you give the place a try though….who knows, you might find that there's "no place like HoM" (last one, I promise). 
HoM Korean Kitchen
3825 Fifth Ave
San Diego, CA 92103