So, I'm trying to remember who recommended Izola to me…..I searched thru various comments, but couldn't find the rec' was it you Derek?
Or maybe Dereck?
I was in the East Village doing take-out from the Missus's latest favorite restaurant and was told it would be a bit of a wait. So, since it was going to be at forty minute wait; I decided to try and find Izola. I'd go ahead and have a croissant for lunch and then the takeout for an early dinner.
So, I headed up 13th Street and on the corner of 13th and G came across my first (of many signs) sign for Izola.
Right across the street and up the block I believed I found the place.
Not because of the door…..but by looking up. You see, Izola has kind of become quite the hit for the unique "curbside", distanced, pick-up method. Phone and online orders can be delivered via a basket and rope from the shop. It's quite fun and Izola has quite an interesting story that you can read here.
I, of course wanted to see what the "shop" looked like….so I followed the instructions on the sign and dialed "003" on the call box.
And was buzzed into the lobby…….where I met my next sign…..
Which led me up the stairs.
And then…..well, a few more signs……
Until I arrived at the sign that let me know I had arrived…..
I hadn't read that article by the UT yet, so really, other than having read about the basket delivery system, didn't know what to expect when I walked thru the doors.
And saw a "delivery" in process…….
The two gentlemen working the front of house were really friendly and explained that this was (and is again since the reopening) a commercial photography studio/business. When the pandemic started they went and changed up to be a bakery! I really admired and respected the flexibility and wherewithal….even though I only ordered two croissants (this time). I was told that everything was done small batch and were being baked constantly during the days the place is open.
I really appreciated the "croissant care" instructions on my box as well.
The croissants were still warm when I opened up the box back home.
In terms of texture this was excellent, flakey, crisp, light, and airy……everything I look for in a croissant.
Though in all honesty, I prefer a bit more butteriness in my croissant aux beurre. So, while we definitely prefer the butter-salt balance of the croissants at Wayfarer, they tend to over brown their pastry. In terms of texture Izola wins out. Of course I still need to post on our favorite croissant; from La Maison d’Isabelle in the 5th Arrondissement in Paris. I'll get to that one of these days. I'll definitely be trying a croissant from Izola again.
And if you're wondering what they have available check out yet another sign to the right.
Izola Bakery
710 13th Street Suite 300
San Diego, CA 92101
Current Hours:
Wed – Fri Noon – 6pm
Saturday 8am – 2pm












LOL. It wasn’t me that pointed this place out. It kind of looks like an escape room path to get to the bakery!
This is so great. Leave it to a couple of photographers to produce a very good croissant!
Love the basket and rope thing. Thanks for the grins.
Man, I must be getting old Dereck….I’m trying to figure out who mentioned this place to me. It was actually quite the adventure.
Quite creative Alnc! Glad you found this post fun!
That’s really cool. Almost like a scavenger hunt for croissants.
cool way for curbside pickups
Cool bakery! I’ll have to try them.
That looks good! On the list!
A lot easier than a scavenger hunt Junichi….but quite fun!
It really is Kat!
Check them out Soo!
I wish it had a bit more butter flavor RD…..but the texture is really good!
Very cool. It’s been on my list. Would rather go in like you than get my bread lowered in a basket though, ha ha.
Have you tried the croissants from Hommage Bakehouse in PB? I like those as well as their levain.
My favorite croissants! (Not sure if it was me who recommended them but I do love that place and may have mentioned it.)
The texture of the croissants at Hommage wasn’t to my liking CC. I was going to do that combined with Izola; but thought this visit was so interesting it deserved its own post.
It must have been you James! Thanks again for the recommendation!
What a cool place. Also, reading their menu… what is an ugly bit???
That’s a good question H! I’ll get it next time to see…..if you manage to try the, ahem, “ugly bits”, let me know!