Viet Nom – A Soft Opening Visit

During my visit to Renaissance Towne Center to see what was going on, I had intended to getting a Chicago Dog from Chicago Fire Grill. However, I noticed a business that I hadn't heard a peep about named Viet Nom. And the place was open.

Viet Nom 01

The sign said "soft opening" and things were 10% off until mid-April. So, I decided to head on in to check things out.

Viet Nom 02

The interior is small, with just a few tables and a counter. The young lady who was working was nice and professional. She was also quite patient with the folks walking in to ask if they had sandwiches (they don't) and other questions.

The menu is small; three versions of pho and six sides, including youtiao, sesame balls, and such. The prices were also on the high side, but I decided to order their Pho Nom which was $19.50 and some Tamarind Wings, which was $16.50.

And then, while waiting, I saw this.

Viet Nom 03

And then I realized what jogged my memory. I asked the young lady if this place had the same owner as Formoosa and Steamy Piggy and was told "yes". Ugh…..I haven't had much luck with the food from either place which just seemed all about concept. In fact, "FOY" Kenneth had asked me why I haven't gone to Flama Llama yet, knowing I love Peruvian Cuisine and I replied about having eaten at F and SP, which gave me pause when thinking about eating there and also at the company's new "KFC" place (you can read about Soo's visit here).

Anyway, it was too late to back out now and my wings soon arrived.

Viet Nom 04

The coating on the wings were getting soggy quickly and ended up being more mushy than crisp-crunchy. The flavor of the glaze was extremely sweet, way too sweet for my taste, as it over powered all other flavors. The quality of the wings didn't seem too bad, though this was a bit much for me and I only finished two wings.

Soon enough the sprouts and accoutrements for the pho arrived.

Viet Nom 05

I'm not sure if it's just me; but the portion sizes of sprouts, basil, and seem to have shrunk. The basil, as seems to be the norm these days was turning brown.

Viet Nom 06

As for the bowl of pho; it was humongous.

Viet Nom 07  Viet Nom 09 It was loaded with meat. The beef rib, their version of Xí Quách Suon Bò had also been seared a bit before service. The sliced "short rib" (as defined in the menu) was cut too thick, super tough, and lacked flavor. Strangely, what is usually not my favorite item in a bowl of pho, the squeaky meatballs was the item I enjoyed the most. Of course, there was no option for tendon or tripe. The rib meat came off the bone cleanly, was decently tender, but seemed to have had all the beefiness cooked out of it. Yes, it was a large portion of meat.

Viet Nom 10  Viet Nom 08 The huge clump of noodles were mushy and over cooked. The broth was super bland….I do complain a bit about how pho broth in San Diego seems to be on the sweeter side of the scale….well, you know what, I would have gladly accepted that here! Much like the Niu Rou Mian broth at Formoosa, the soup here seemed to have been made using the "wave" method, whereupon a piece of beef was waved over some water to hopefully create flavor. The broth was super thin and watery. This seemed to be more about presentation and portion size.

Well, at least I got 10% off; even though the wings cost $16.50 and the pho $19.50. Viet Nom made Xin Chao seem like first rate pho. The thought that this is the future of pho depresses me. I usually do more than one visit; but since the place has just 9 items on the menu; three of them pho and one version of broth with the rib meat in it, I'm just going to say "Viet No" to "Viet Nom" for now.

Of course, with my luck, a couple of days later there's a post on Eater about Viet Nom. If only it had been posted before my visit. Though there was one tidbit of information in that post. Looks like the owner of these places that makes everything from Dumplings to Taiwanese to Peruvian/Latin American to Korean Fried Chicken to Pho is now going to open a ramen shop…….

Viet Nom 11

One last, somewhat humorous item. I brought the remainder of the wings back to the office and told folks about it. One of the guys really enjoyed the wings. I was fascinated and asked him why. He told me "this tastes just like Panda Express….I love Panda Express!" 'Nuff said….

Viet Nom
8895 Towne Centre Dr.
San Diego, CA 92122
Current Hours:
Sun – Thurs 11am – 930pm
Fri – Sat        11am – 1030pm

11 comments

  1. Well that’s disappointing. I still want to try it since my mom lives nearby and she loves Pho (I think I need to drag her to Westminster….although that may mean she’ll never eat down here again). She may in the end go back to Pho ca Do or Pho Duyen Mai which she loves, but hey its nearby.
    But yeah I feel like that whole chain makes decent food with maybe 1-2 really good dishes (e.g. Formoosa’s Beef roll) and the rest is solid but not worth the price.

  2. That’s great the wings didn’t go to waste. I liked the bbq pork at Panda Express but they discontinued it about 15 years ago. :-(.
    Thanks for the link!

  3. Thanks for taking one for the team Kirk. It’s intrigued me since it’s close to work but I wasn’t sure if I was actually going to try it…

  4. By the owners of SP and F…😂. Thanks as always for spending your money and enduring to save the rest of us. Very very much appreciated!

  5. Well at over $2 for wings, I didn’t want to waste Soo!
    Well, you can still try them out Jack! ;o) The portion size is quite large.
    Yes, SP & F, with some Flama Llama thrown in RD!!

  6. Only been to Steamy Piggy once. Definitely got the sense the menu is driven by social media and designed to be photographed.
    Thanks for trying this place out for us and reporting back!
    I felt the same way about the pho at Shank and Bone, that it’s overpriced for what you get. However, I didn’t mind the cost of dining at Pig and the Lady in Honolulu, which is a modern Vietnamese restaurant that serves pho at a similar price point. The flavors in their food and how the dishes are executed makes it worth it to me (but for a splurge, not a Wednesday night meal). 🙂

  7. Yes, Shank and Bone. Man, it’s six years since I visited the place Mar. I should try it out again…but man; the food was so mediocre. Social media and influencers drive so much these day! So much superficiality, of course now I really sound like an old man! And to show my age; when I see all these “Instagrammable” places with mediocre food the lyrics of a Billy Crystal song comes to mind
    “It’s better to look good
    Than to feel good”
    And that seems to be the common theme of this companies restaurants.

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