Category: Desserts

So, recently the wonderful Madam "LL" sent me a text asking me if I'd been to the 102 Scone Company. Huh? Well, I'd never heard of the place. She explained that it used to be named Canele Bakery, but then changed their name and main product to scones and rebranding as the 102 Scone Company. Funny thing is; they no longer make scones! And they do make Canele again; though supposedly only on Fridays. She did tell me that they make croissants….so you know I had to visit, right?

Looking up the address I cracked up……

This is the place with the simple "Bakery" sign next to Rubicon Deli! Man, I am so not with things these days!

I had arrived at 10 minutes to nine (opening time) on a Friday. Check out the line!

And it got even longer stretching all the way past Rubicon by the time the place opened. Things did move pretty quickly once the doors opened.

It's a simple counter displaying various Viennoiseries and pastries, though no Caneles, even though this was Friday.

I bought myself a croissant (of course) and got a couple of items for the Missus. The prices weren't bad; a tad cheaper than ASA Bakery. The owners, a Korean Husband and Wife team were very ncie and actually seemed to know some of their customers…..must have a good number of regulars I guess.

So, this is what I ended up getting.

Looking at the croissant; I knew this was going to be interesting. Notice how the laminated ridges had fallen off. And I had just removed the cover of the box!

Even more fell off as I gingerly moved it to a plate.

  It was too delicate; a bit over baked, the laminated exterior just falling off. You know what was going to happen when I actually bit into it, right? A certain song by the Rolling Stones came to mind:

"Ohhh look at me
I been shattered
I been shattered
Look at me, I been shattered…."

I prefer not leaving a good part of the croissant on the plate. Unless 102's specific purpose is to have me lick the plate?

You can see why I used ASA Bakery as a reference point, right?

Though I will say that while the interior was much too airy; I'm looking for a slightly moist "honeycomb" of flavor, it had a decent amount of butter, thouh perhaps too much salt. I do prefer this to the version from ASA; though it's not in my top three (thus far) for San Diego.

Unlike what happened on our recent visit to Michi Michi (I really want to do another visit before posting), I did get a chance to taste the Cranberry Chocolate Monkey Bread – decently light, not too sweet and the Lime Croissant – didn't care for the overly bready texture and the glaze; though enjoyed that it wasn't too sweet and the lime flavor wasn't overpowering. The Missus took the Matcha Crookie to work, but told me it was a bit too much.

I'm glad I got to try this place out and would like to thank LL for thinking of me!

102 Scone Company (Which doesn't currently do scones)
4130 La Jolla Village Dr.
La Jolla, CA 92037

Waaaay back in November of 2023 I did a post on ASA Bakery after the Missus requested I pick up some pastries after scrolling thru Instagram. The Missus was less than thrilled with what we got , which I mentioned in my post, along with the crazy long wait. In the comments of that post; the owner of ASA (along with BeShock Ramen, etc) left some thoughtful comments, which I really appreciated. 

"This is Ayaka from Asa bakery, thank you for visiting us during soft opening! I feel terribly bad about your experience. Our baker just arrived from Japan end of September. As you can imagine baking or any type of cooking is very different in every country, he needs to make adjustment from ingredients(Japanese flower vs US) water source(Soft water vs very hard water in SD) cultivating yeast, humidity, even measurements are all different (oz vs ml, ℉ vs ℃, lb vs grams). We bake everything in house and that requires high baking skill sets. Training new staffs, hiring experienced bakers also takes time as a brand new business."

Which I totally understood. There's a reason why we enjoy Nagoya so much! And I made up my mind to eventually revisit as Ayaka also stated "Our classic croissant is head baker’s favorite". Croissants you say? The eventuality came to play as the Missus recently asked me to check out ASA again. Of course, I was going to head on down again myself!

I arrived a bit before opening and found parking near Island Avenue.

One of the first things I noticed was this guy lying down at the street corner yelling at people.

And crossing on Market there was this going on right down the street.

But all of that didn't seem to deter the customers waiting for the place to open as there was a good sized line. Though it wasn't as bad as when ASA first opened.

The line moved quite quickly and of course there was always something to catch your attention while waiting.

I was in the shop in about 20 minutes. 

And there was a nice selection of items. The staff were really friendly and efficient. It seems like everything is priced at $5.95. I got a Chocolate Danish and an Earl Grey Melon Pan for the Missus.

She preferred the Chocolate Danish to the Melon Pan which She said was too bready, had no Earl Grey Flavor, but at least wasn't overly sweet. She did say the Chocolate Danish was much better than what She had before. But it's not something She craves. I guess it's still Desserts by Clement for Her.

As for the Croissant.

 Well, in her comments Ayaka describes it as "perfect flaky crust outside, right amount of butter to have moist and chewy texture with light and airy layers." Almost sounds like our favorite croissant in Paris, right? Well, hold on there pilgrim! The croissant was not bad, decent butter, but definitely use more. As for flakey, I'd say it was way too crumbly, the crust "exploding" into a crumby shrapnel. It was definitely light, too airy, without "body" and was quite dry to boot.

This was not bad, though I prefer what Wayfarer, Izola (though based on DavidG's comment about their business practices I may refrain from visiting), and even La Clochette to this. And based on the location, we would have to enjoy what ASA makes, like we enjoy the food at Sovereign in the area to revisit. Though if I can get someone to tell me that their "Sandos" are outstanding, it might be worth a lunchtime visit!

Still, the service and selection was much improved since my last visit. Also of note, ASA does not accept cash; only electronic payments.

ASA Cafe & Bakery
634 14th St. Suite 110
San Diego, CA 92101
Current Hours:
Wed – Mon 9am – 9pm
Closed on Tuesdays

On an interesting note; man, this is my 48th post on Croissants….that's a lot of "beurre under the bridge". I hope you're not getting tired of my croissant posts!