A couple of months back, I saw this "sushi" shop while driving down Fifth Avenue.

It wasn't the "sushi" sign that caught my eye, but the name, "Makai"….hmmm, in Hawaiian it means "toward the sea"….versus "Mauka" which means "toward the mountains". At least that's what struck me when I saw that sign. So, I got back home and did that Google thingy and read that the owner is originally from Kauai. And then he opened a shop in Hillcrest? Kinda interesting.
I've mentioned hating the parking in Hillcrest in other posts and even though I'm quite "niele", seeing a menu with all kinds of "rolls", and poke bowls, etc…..the only thing that I was curious about was the ahi poke. And since the place opens at noon and is closed Tuesdays and Wednesdays….well, I just wasn't that motivated to deal with the parking situation and the crowds. Until…..I recently had an appointment in Hillcrest which would be finished just before noon. Seemed like the perfect opportunity to check the place out. I walked on over arriving just after the clock struck twelve.
And like I said…taking a look at the menu, there was really only one thing I was interested in.

I walked on into the tiny restaurant and the counter and placed an order for the Ahi Bowl ($20) with the sweet and very nice young lady that was working.

The owner, Matt, came on over and he spoke major pidgin! So, we wen talk story. He's from Poipu on Kauai! I asked him what brought him to San Diego and he told me that he one local kine sushi place in a market in Poipu (I found this in the online HAL guide) with the same name. And then Covid happened and his business was gone. He decided to move to San Diego and open up the same kind of place. But why Hillcrest? Well, he told me that he wasn't looking in the area, but Hillcrest found him! And he's doing good business here. Good for him!
I got my poke bowl, thanked the both of them, and den wen hele…….
I really liked the folks at Makai, so I truly hoped this wasn't going to be one of those mainland "Chi-poke" kinda bowls, you know, 2 ounces of fish, and then all kinds of "stuffs".
Well, upon opening, even though there was avocado, some greens, sort of kimchi like cucumber, it was mostly fish. Though there seemed to be a bit more "sauce" than I usually like.
There was a good amount of decently cooked rice. I could have done without the "wasabi aioli" and the overly sweet unagi sauce. I guess I just wanted some good shoyu poke? The fish danced close to the edge of being over-sauced, but avoided falling off that cliff. I did enjoy the creaminess of the avocado and the mild sour-spice of the cucumber.
The fish was of decent quality, not the best, but tender, and most importantly, without all the "sugi"; the chewy connective tissue.
I enjoyed the addition of tobiko as it added another layer of textural contrast and some good, mild saltiness to the poke.

While not quite as good as It's Raw or HFS in my opinion….though I gotta return to HFS soon. I prefer this to 8th and B or Poke Etc, and definitely over all those "chi-poke" places.
If it were in my 'hood, I'd probably visit periodically. Especially since the folks here are so welcoming…..Matt does display that "Aloha Spirit"!
As it is; if I'm passing thru and hit the parking lot-tery, I'll stop by again.

Makai Sushi
3968 5th Ave.
San Diego, CA 92103
Current Hours:
Thurs – Mon 12pm – 7pm
Closed Tues – Wed


First off, I actually thought the basic “wagyu” (heavy on the quotes) beef, while rather scarce was cut thinner, thus seemingly more tender. I liked the thin slices of oyster mushroom, which added a nice sweet-earthiness to the plate. To me, that egg is a must.

Which smelled heavenly. It came with a bowl of broth that had decent cilantro – white pepper tones, but was quite salty. And the dipping sauce, which did have a bit of spice was not my favorite as I prefer the Hainanese style white, ginger-garlic, pungent style sauce.
As for the chicken; well it was deboned, making it easy to eat, while being very moist and tender. It was a bit on the milder side in terms of flavor though. Again, if I had that ginger-garlic based sauce, I’d have been really happy. I ended up making sure I had some “chicken soul stealing” rice and chicken in each bite.



This came with two poached eggs….I would have preferred sunny side up with nice crisp edges; but the eggs were fine, with the yolks still runny.








Well, this was a miss in my book. The "dumplings" seemed like fried frozen chicken gyoza you'd get at the market. Cardboardish wrappers, salty – chewy filling.
To me; the best part of this dish was the consomme, not because it had the complex, beefy-savory tones of a good consomme; but because it at least had some decent flavor. Though, it really tasted like "San Diego sweet" pho broth with some birria and beef flavoring. Perhaps this is what the "Birria Pho" on the menu tastes like?

The broth had an abundance of cilantro and scallions which was good. It was very clear, though not seriously defatted. It did lack a definite beefiness and the anise tones I enjoy. As is typical of much of the pho in San Diego, it had that somewhat sweet background to it, in addition to being a bit too salty.


This was comprised of five pieces; two huge drumettes, and three "flats". The seasoning was quite good, some spice, perhaps a bit too much MSG, but I enjoyed it.


Not to belabor the statement; but the color is totally different! As for the dish itself? Well, the sauce/stew was super thick; way too thick, lacking in the nice smooth creaminess of kare kare. Coconut milk had been added and this was overly sweet for my taste. Think of getting a jar of peanut butter and throwing in some coconut milk…..this lacked a satisfying savoriness for me.






The portion of rice was quite large there was corn and edamame scattered about the hot plate. The beef, supposedly four ounces was topped with a small scoop of butter, which I thought wasn’t necessary.





This was interesting. The katsu had been sliced lengthwise and were as long as my fork. Rather unwieldy to eat.
The katsu sauce was very "local", being ketchup based, tangy and perhaps on the sweeter side of the scale. The mac salad was quite "local" tasting as well, having a touch of vinegar and some shredded carrots. The macaroni was nicely cooked, but unevenly coated. This was probably my favorite item on the plate.


One big minus was no mac salad, which I kinda liked on my previous visit. One big plus; they have Tabasco! Tabasco sauce has been the condiment I've used for loco mocos since small kid time!







The bread was very crusty…it was indeed quite fresh, though it didn’t hold up real well because there was a bit too much mayo. The menu said the banh mi has pate in it; but I could not find, nor taste any. There was a good amount of pork, in chunks, fairly chewy, but decently savory-sweet-salty.

I had noticed that it was toasted, which was a clue that the folks here weren’t using Shokupan, the classic Japanese Milk Bread; a must for a egg salad sando, which this was definitely not. I missed the light, fluffy texture and the slight sweetness that the proper bread brings to the sando.



This was a bit different than what we'd had before. The baechu kimchi didn't taster fermented this time around; though the Eomuk Bokkeum, the fishcake panchan had a bit of spice and sour tones and was much better. The heukmi bap was on the mushy side.

The cayenne did bring some decent heat to the dish, but I also did the "typical" loco moco move…..I added a touch of Tabasco; the acidity-spice bumped things up even more. Old "loco" habits die hard I guess?
The hamburger patty was quite lean and chewy, but the beefiness did come thru and completed the dish well.





This was actually not bad. The soup could have used more anise and beef flavor for my taste, but it had a mild peppery spice, a balanced sodium content, good soy sauce tones, and was not bad at all. In fact, I've definitely had 




I will say upfront that my favorite item were the fries, which had been dusted and were perfectly seasoned and still crisp after the 15 minutes drive home.




The rice was on the drier, harder end of the scale. I was asked if I wanted “spicy” sauce with my lunch and I said yes, but I think they forgot it. It’s ok, I’ll leave that to the “soft” opening.
The “pot stickers” were like a very bland, chewy, fried mandu. This was not terrible; very fast-casual in nature, though not my kind of thing.